The best well-known korean under eye patch brands in 2023

The best well-known korean eye patch brands


This article shares some well-known korean eye patch brands, and analyzes these brands’ key features, for learning more about eye patches market.

what’s more, you can get ideas on how to make successful eye patches products for the market.


Korean eye patch brand:Laneige


( Laneige is a popular Korean skincare brand known for its innovative products. They offer hydrogel eye patches that are often praised for their hydration and brightening effects.

This brand is well-known for its innovative water-based formulations and its commitment to creating products that help maintain healthy and glowing skin.

Laneige’s emphasis on hydration and its innovative approach to skincare have contributed to its reputation as a reliable and effective brand for addressing various skin concerns. It has also collaborated with celebrities and influencers, further boosting its visibility and appeal in the global beauty market.


Korean eye patch brand:Etude House


Etude House: ( Etude House is known for its playful packaging and effective skincare products. Their hydrogel eye patches are loved for their variety of formulations targeting different skin concerns.

Etude House offers a wide range of skincare and makeup products, including eye patches. Their eye patches are generally favored for their cute and innovative packaging, often featuring playful and colorful designs that are characteristic of K-beauty brands.

Many users appreciate Etude House eye patches for their affordable price point, making them accessible for those who want to incorporate targeted skincare treatments into their routine without breaking the bank. These eye patches are often regarded as a fun and convenient way to address common concerns around the eye area, such as puffiness, dark circles, and dryness.


Korean eye patch brand:Innisfree


Innisfree: ( Innisfree is known for its natural and eco-friendly approach to skincare, has garnered a positive reputation among many users for its products, including their eye patches. Their hydrogel eye patches often contain ingredients sourced from Jeju Island and cater to various skin needs.

Innisfree main features are natural ingredients, variety of formulas, effective hydration, cooling and soothing, affordability, convenient application. Innisfree’s eye patches, like many K-beauty products, align with the K-beauty philosophy of focusing on healthy and radiant skin achieved through consistent skincare.


Korean eye patch brand:TonyMoly


TonyMoly: ( TonyMoly is recognized for its cute and whimsical packaging. Their hydrogel eye patches are often appreciated for their affordability and effectiveness.


Korean eye patch brand: Skinfood


Skinfood: ( Skinfood is a brand that emphasizes using food-derived ingredients in their products. Their hydrogel eye patches are sometimes favored for their unique formulations and nourishing properties.


Korean eye patch brand: Mizon


Mizon: ( Mizon is known for its research-driven approach to skincare. Their hydrogel eye patches are often praised for their anti-aging and hydrating benefits.


Korean eye patch brand: Petitfee


Petitfee: ( This brand specializes in hydrogel eye patches and is well-regarded for offering a wide range of options, including those with unique ingredients like gold and snail mucin.

korean eye patch brand petitfee

Korean eye patch brand: Holika Holika


Holika Holika: ( Holika Holika is known for its creative and visually appealing products. Their hydrogel eye patches often come in fun shapes and deliver effective results.

korean eye patch brand-holikaholika


Key steps to create hydrogel eye patch products:


Creating hydrogel eye patch products for the market involves several steps to ensure that your products are effective, safe, and appealing to consumers. Here’s a general outline of what you can do:


 1.Market Research and Analysis:


Identify your target market and understand their preferences, needs, and concerns related to skincare.

Research competitors to identify gaps in the market and potential unique selling points (USPs) for your hydrogel eye patches.


2. Formulation and Ingredients:


Work with skincare professionals, chemists, or formulators to develop an effective hydrogel formula. Hydrogel patches are known for their hydrating and soothing properties, so select ingredients like hyaluronic acid, collagen, peptides, and botanical extracts that align with the intended benefits of your product.

Consider any special features, such as added vitamins or minerals, that can set your product apart.


3.Safety and Compliance:


Ensure that your product complies with relevant regulations and standards for cosmetics and skincare products in your target market.

Conduct patch tests and stability tests to ensure the safety and effectiveness of your hydrogel patches.


4.Packaging and Design:


Design attractive and user-friendly packaging that communicates the benefits of your hydrogel eye patches.

Consider eco-friendly packaging options if sustainability aligns with your brand values.


5.Branding and Marketing:


Develop a strong brand identity, including a memorable brand name, logo, and brand story that resonates with your target audience.

Plan a marketing strategy that includes social media, influencer collaborations, and other channels to create buzz and awareness.


6. Manufacturing and Production:


Partner with a reputable manufacturer with experience in producing hydrogel skincare products.

Ensure that your manufacturer follows quality control processes and can meet your production needs.


7. Distribution and Sales:


Decide on your distribution channels, whether that’s selling through your own website, partnering with retailers, or a combination of both.

Set pricing that reflects the quality of your product and the positioning in the market.


8. Launch and Promotion:


Plan a launch strategy that includes promotions, giveaways, and other tactics to generate excitement during the initial release.

Leverage social media and influencer partnerships to showcase your hydrogel eye patches and create a buzz.


9. Customer Support and Feedback:

Provide excellent customer support to address any inquiries or concerns from customers.

Encourage customer feedback to continuously improve your product and customer experience.


10 Continuous Improvement:


Stay updated on skincare trends, customer preferences, and emerging ingredients to keep your hydrogel eye patches relevant and appealing.

Remember that bringing a skincare product to market requires careful planning, research, and investment. Collaboration with professionals in the skincare and beauty industry, as well as thorough testing and compliance with regulations, are crucial for success.



Haotobio is leading factory in hydrogel mask including hydrogel eye patch, hydrogel lip patch, hydrogel face mask, neck mask and breast mask. Welcome to contact us to do OEM hydrogel masks.


We were founded in 2017. Doctor Yu and Doctor Luo built this company after 20 years of working experience in skin care, personal care and color cosmetic industry.

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